How to Organize and Run a Small Business
Field of Study:
This course is a primer for aspiring small business owners and entrepreneurs. The
course explores step-by-step procedures necessary to set up and manage a small business. Topics include the
development of the business plan, market entry strategies, organization and management, financing, Internet
marketing, and software, and critical factors for small business owners and entrepreneurs.
Program content and Learning objectives:
After completing this course you will be able to:
- Identify factors in buying an existing business.
- Recognize methods for determining how much to pay for a business.
- Identify important factors for a new business location.
- Recognize the key sections a business plan and how it can be used.
- Identify options and strategies available for small business financing.
- Recognize elements necessary for a Small Business Administration (SBA) loan.
- Understand the advantages of leasing vs. purchasing assets.
- Recognize methods for maximizing working capital and improving cash management.
- Identify processes for inventory management and control.
- Recognize elements of different business structures.
- Define components within legal contracts.
- Recognize the value of patents and where to register a trademark.
- Recognize financial record necessary to improve internal controls.
- Identify different financial ratios useful for financial analysis.
- Recognize major elements in business costs.
- Identify the elements of different taxes.
- Recognize different components of a marketing research and planning strategy.
- Identify the advantages of new product introductions.
- Recognize social media as it applies to marketing.
- Identify key factors in creating a pricing strategy.
- Recognize factors to consider when selecting insurance policies.
- Identify different software packages useful in a computer system.
- Identify advantages of different staffing strategies.
- Recognize the advantages and requirements of different business organizations.
Type of Delivery Method:
Recommended CPE Credits:
Final examination expiration date:
The program participant will have one year from the date of purchase to complete the course and final examination.
Web CPE is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org